In 1987, Rick Hemmerling and Joe Boldan attended a fishing trade show. They talked to fly-fishermen who wouldn't blink at dropping $1,000 for a rod and reel. These guys would pay $3,000 just to get to Christmas Island. Yet there wasn't a shirt made to fit their needs. So Rick and Joe listened to what they wanted in a shirt. Before long, they introduced the Baja. The rest is history.
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Sun protective clothing is clothing specifically designed for sun protection by covering a maximum amount of skin and being made from a fabric rated for its level of ultraviolet or UV protection. Research has shown that sun protective clothing is one of the most effective ways to protect against skin cancer. According to the National Cancer Institute, it is the most common form of cancer in the United States. More than one million cases of skin cancer are diagnosed annually with over 90 percent attributed to sun exposure.
